Alicia Boler-Davis was named senior vice president, Global Connected Customer Experience, in November 2014. Boler-Davis leads GM’s global efforts to provide customers with the best overall service and experience in the industry, as well as market-leading connectivity and infotainment products and services. Her scope includes GM’s nearly 20-year-old OnStar safety, security and services brand, which recently passed 1 billion customer interactions. She also leads GM’s Urban Active team, which is developing solutions to capitalize on the future of personal mobility, including car sharing. She is a member of the Executive Leadership Team and reports to GM CEO Mary Barra.
In February 2012, Boler-Davis was appointed U.S. vice president, Customer Experience. Later that year, her role was expanded to vice president, Global Quality and U.S. Customer Experience. Under her leadership, GM fundamentally redefined customer care and its interaction with customers through social media channels and Customer Engagement Centers. In 2013 and 2014, GM was one of the most-awarded automakers for quality.
Previously, Boler-Davis was simultaneously plant manager of the Michigan Orion Assembly and Pontiac Stamping facilities, as well as vehicle line director and vehicle chief engineer, North America Small Cars, positions she held until January 2011. Prior to that, she was plant manager at the Lansing, Mich., Consolidated Operations and Arlington (Texas) Assembly, where she was the first African-American woman to be a plant manager at a GM vehicle manufacturing plant.
Boler-Davis began her GM career in 1994 as a manufacturing engineer at the Midsize/Luxury Car Division in Warren, Mich. During her career, she has held many positions of increasing responsibility in Manufacturing, Engineering and Product Development.
Numerous organizations and publications have recognized Boler-Davis for her professional accomplishments and community service. Of note, in 2014 she was named Technologist of the Year by Women of Color Magazine. In 2013, Fortune magazine named her as one of the 10 most powerful women in the automotive industry. In 2010, Automotive News included Boler-Davis in its list of the 100 Leading Women in the North American Automotive Industry.
She is a member of the Northwestern University McCormick Advisory Council, a board trustee of the Care House of Oakland County, and a member of the OnStar/Shanghai Board of Directors. Boler-Davis also serves as Executive Liaison for the GM WOMEN leadership board.
Boler-Davis has a bachelor’s degree in chemical engineering from Northwestern University and a master’s degree in engineering science from Rensselaer Polytechnic Institute.